What is attribution modeling?

What is attribution modeling? attribution The multi-touch attribution model assigns varying weights to different traffic sources for an advertising interaction, leading to multiple channels benefitting attribution Mobile attribution is the science of matching two data points, such as attributing ad spend to user engagement or installs based on certain variables

attribution Attribution is the process of assigning credit for a conversion or goal to specific touchpoints in the customer journey It answers the question of what

attribution Noun edit · The act of attributing something · An explicit or formal acknowledgment of ownership or authorship The attribution of the quote is widely regarded An attribution statement is used to provide credit to the original creator; its purpose is similar to a citation Best practice says that the