The Basics of Brand Positioning

In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers' minds A brand positioning

Client results Create brands with a sharp, differentiated and consistent positioning and clarity of purpose, with NeedScope We help you articulate what

brand positioning Refining your statement · Be concise: Your positioning statement should be brief yet powerful · Focus on benefits: Make sure the statement

brandi 7-Step Brand Positioning Strategy Process · Determine how your brand is currently positioning itself · Identify your direct competitors