Product positioning vs brand positioning: What's the difference?

Product positioning vs brand positioning: What's the difference? brand positioning Positioning in branding is the space your brand takes up in the mind of consumers compared to competitors Every company holds a unique position brand positioning Brand positioning is the unique position that your brand occupies in people's minds

brand positioning 7-Step Brand Positioning Strategy Process · Determine how your brand is currently positioning itself · Identify your direct competitors

positioning A brand positioning framework makes it easy for a consumer to identify the right brand to satisfy a given need or want Without this, a brand simply becomes The goal of brand positioning is to establish a unique and favorable position for a brand in the minds of consumers, differentiating it from