COGNITIVE DISSONANCE
cognitive dissonance The cognitive dissonance experiment by Leon Festinger assumes that people hold many different cognitions about their world and tests what happens when the
The theory of cognitive dissonance is elegantly simple: it states that inconsistency between two cognitions creates an aversive state akin to hunger or thirst cognitive dissonance Cognitive dissonance theory in customer satisfaction suggests that after making a purchase, customers may feel uneasy if the product doesn't meet their
cognitive dissonance The cognitive dissonance experiment by Leon Festinger assumes that people hold many different cognitions about their world and tests what happens when the
cognitive dissonance The theory of cognitive dissonance is elegantly simple: it states that inconsistency between two cognitions creates an aversive state akin to hunger or thirst
Cognitive dissonance theory in customer satisfaction suggests that after making a purchase, customers may feel uneasy if the product doesn't meet their